The campaign, which marked the second year that the IDI has promoted diamonds and diamond jewelry from Israeli diamond companies on Cyber Monday, received more than twice as much interest from consumers as the 2014 campaign.
Visitors to the IsraelDiamondDeals website came mostly from the United States, which is the largest consumer of diamonds and diamond jewelry, closely followed by European and Asian countries.
The single day with the greatest number of website visits was not Cyber Monday itself, but the day before – indicating that savvy consumers were planning ahead on their purchases.
The campaign was publicized via the IDI’s marketing channels, including the IDI’s social media presence, from where many website visitors came from. You are welcome to follow the IDI’s Facebook and Google+ pages and Twitter feed for diamond related news, articles and activities.
According to the available search data on the specific type of items that consumers sought to purchase, solitaire diamond rings proved to popular, followed by a significant interest in yellow and pink diamond jewelry.
The Israeli diamond companies participating in the campaign reported interest from consumers who discovered them via the IDI campaign.