Enlarge Day 2 on the IDWI trading floor
Beyond the trading floor several events took place during the day. The IDE inaugurated its new state-of-the-art International Tender Center with a small ribbon-cutting ceremony, attended by Alrosa President Andrey Zharkov and local diamond leaders. IDE President Yoram Dvash said that the new tender center is intended to bring many additional rough and polished diamond tenders to Israel, avoiding the necessity of Israeli companies having to travel to participate in these sales.
|DPA CEO Jean-Marc Lieberherr and IDE President Yoram Dvash|
Jean-Marc Lieberherr, CEO of the Diamond Producers’ Association (DPA) gave a presentation outlining the strategic direction of their generic diamond marketing program targeting Millennials and discussed plans for 2017. He invited members of the Israeli diamond industry to make use of the marketing materials produced by the DPA and to interact with him with suggestions and concerns. He also invited diamond industry organizations to partner with the DPA on joint programs.
The second day of IDWI concluded with a festive cocktail reception at the Leonardo City Tower Hotel for all participants.