Diamond jewelry retailer Signet Jewelers Limited’s total sales for the fourth quarter of fiscal 2016, which ended January 30, 2016, were $2,392.6 million, up $116.2 million or 5.1%, compared to $2,276.4 million in the 13 weeks ended January 31, 2015. Same store sales increased 4.9% compared to an increase of 4.2% in the fourth quarter fiscal 2015 driven primarily by diamond fashion jewelry. E-commerce sales in the fourth quarter were $166.3 million, up $16.7 million or 11.2% compared to $149.6 million in the fourth quarter Fiscal 2015, according to a press release from the company.
Sterling Jewelers’ same store sales increased 5.0%, with the average transaction value increasing 6.0%, while the number of transactions decreased 2.3%. This was driven principally by strong sales of diamond fashion jewelry.
Zale Jewelry’s same store sales increased 4.4%, with the average transaction value increased 6.2%, while the number of transactions decreased 2.1%. This was driven principally by strong sales of diamond fashion jewelry and bridal.
Piercing Pagoda’s same store sales increased 6.4%. The average transaction value increased 10.0%, while the number of transactions decreased 2.7%. This was driven principally by strong sales of 14 kt. gold and diamond jewelry.
UK Jewelry’s same store sales increased 4.7%. Average transaction value increased 3.7% and the number of transactions increased 1.1%. This was driven principally by strong sales of diamond jewelry and prestige watches.
“In Fiscal 2017, we will continue our disciplined execution of our focused strategies that include our omni-channel approach to customer service; product innovation and fresh line extensions; and maximizing the effectiveness of marketing through the use of customer segmentation research,” says Signet Jewelers Chief Executive Officer Mark Light.
