Jewlery brand Hearts On Fire’s revenue in the first fiscal half (six months ended September 30) dropped because of “a challenging retail market condition and the competitive landscape in the U.S. market”, according to parent company Chow Tai Fook and as reported by Rough & Polished.
Sales slid 9% to $41.8 million, and the brand’s core operating loss widened 21% to $8.5 million.
The number of dedicated Hearts On Fire stores was unchanged at 14, of which 12 were in Taiwan and two in the US. The brand was displayed in 541 other retail locations during the period.
