The sixth edition of the International Diamond Week in Israel saw the launch of a jewelry show for Israel Diamond Exchange (IDE) members who manufacture and sell diamond jewelry.
The show features diamantaires who collaborate with jewelry designers, veteran diamantaires who manufacture jewelry, and young diamantaires making their first steps in the industry. According to the bourse members, the first days of the show enjoyed good foot traffic, and generated avid interest from diamantaires from both Israel and overseas.
Kristal Diamonds, which specializes in high-quality settings with an excellent finish, is one of the participants in the show. “We wanted to showcase our skills and work to diamantaires from the diamond exchange,” co-owner Avraham Grokowsky explains, “We work a lot with the Scandinavian market, where clean and precise work is appreciated. Our goal here is to introduce our work to diamantaires in the bourse, so they too can enjoy our skills.”
Yahalomota is another company exhibiting in the show. The company works with the
polishing factory of Israel Diamond Manufacturers Association President Kobi Korn, which specializes in fancy shape settings for the watch industry. According to owner Motti Lissitzky, “even diamantaires who do not manufacture jewelry have an occasional need for jewelry. We have our own jewelry line, and we provide services for other diamantaires. We have also developed a men’s jewelry collection called Novo Hombre. This is a market with plenty of demand but not much supply. We specialize in men’s
diamond jewelry made with noble metals, and primarily sell abroad.”
Majestic, a veteran jewelry company in the IDE, is presenting alongside other jewelry makers for the first time. Roni Stschik, founder and managing director of the company, explains that Majestic has recently launched a new collection which includes art deco rings and pendants. “I specialize in unique jewelry design: many small diamonds that when set together, look like one center stone. The diamonds are selected and then polished according to a specific design – whether drops, rectangles or round. The setting is precise, and the space between the stones is kept to a minimum.”
GS Diamonds specializes in side stones. For this jewelry show, they have partnered with
renowned jewelry designer Osnat Weingarten. GS Diamonds provide the stones, while Weingarten supplies the gold and the design. Weingarten, a 30-year veteran in the field, has her own jewelry studio. David Goldstein, marketing director for GS Diamonds, explains: “We specialize in the production of matching pairs of fancy shapes such as half-moons, trapezoids, shields, kites, etc. We wanted another marketing channel for our diamonds. Osnat specializes in many design styles, and she uses our stones in her designs.”
Diamantaire Adir El-Kornfeld partnered with Itay Oved, a fourth-generation jewelry maker. “Oved Jewelry specializes in rings, tennis bracelets and jewelry mountings for jewelry stores in Israel,” Oved explains, “we engrave and finish using specialized CNC machines. The result is a high-quality product with jewelry pieces ready for setting.
NCC, a division of the Avi Paz Group, specializes in high-end timepieces and diamond
jewelry, including the PrinceCut diamond – a unique take on the emerald cut trademarked by the company. The PrinceCut has cropped corners, elongated stepped sides and features 111 facets, compared to the 46 facets of the traditional emerald cut. Avi Paz mainly sells abroad, and exhibits in the largest industry shows. According to marketing manager Haya Kulitz, NCC was granted certification ISO9001:2008 for its processing and diamond inlay work for the watch and jewelry industry.
Rocks and Gold, another participant in the show, does not manufacture jewelry, but buys used jewelry in the United States and sells the pieces in Israel. Shaul Klein, from Rocks and Gold, explains: “some of the jewelry we buy has to be dismantled, but jewelry with market potential is run through the Standards Institution to check the gold, and then sold for competitive prices. There’s rising demand for jewelry in Israel, especially
among Russians and orthodox Jews.”
According to Motti Lissitzky, “taking part in the International Diamond Week is a great opportunity for free exposure. It’s wonderful that they let diamantaires who manufacture jewelry exhibit their products, and this show has great potential.”
