De Beers Store in Kuwait

DE BEERS BUYS OFF LVMH’S 50% SHARE IN DE BEERS DIAMOND JEWELLERS

De Beers Group has completed the purchase of LVMH’s 50% shareholding in De Beers Diamond Jewellers, and has taken “full ownership of the company”, according to Diamond World.

 

According to the report, “De Beers Diamond Jewellers’ retail network comprises 32 stores in 17 key consumer markets around the world”, including locations in China, London, Paris and a new flagship location in New York City.

 

Bruce Cleaver, CEO of the De Beers Group, said: “With its strong brand awareness, consummate diamond expertise and a commitment to responsibility, De Beers Diamond Jewellers is a trusted and industry-leading diamond jeweller. More fully integrating the De Beers Diamond Jewellers brand and store network will enable us to deliver an even more differentiated diamond offering, alongside our fast-growing diamond brand, Forevermark”.

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