A bass guitar hand-set with 16,033 Swarovski genuine gemstones and Swarovski zirconia, unveiled at BaselWorld, has been awarded the Guinness World Records title for the most jewels on a guitar.
The extravagant art piece, titled ‘Circles of Life’, was co-designed by product director of Aaron Shum Jewelry Alice Trinh and Hollywood superstar Jermaine Jackson, who officiated at the event and conducted a live music performance.
“Music, like jewelry, unites us and has the ability to spread love and joy. Let us never forget its power,” says the singer, bass guitarist, composer, and member of The Jackson 5.
“Last year, we transformed an imaginative idea into a magnificent, 400 carat CORONET diamond masterpiece that earned the Guinness World Records title of the Most Valuable Guitar. We were overjoyed by the achievement. However, there is nothing to stop us reaching many more milestones,” said founder of CORONET and President of Aaron Shum Jewelry Aaron Shum.
The event coincided with the launch of the Jermaine Jackson Fine Jewelry line. Partnered with Aaron Shum Jewelry, Jermaine presents three lines of his first ever collection of fine jewelry, including Islamic diamond jewelry line and a Jermaine Jackson signature collection that contains exquisite pieces of jewelry, and playful dual face watches dedicated to The Jacksons 50th anniversary.
