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UK SURVEY: MEN FROM LIVERPOOL SPEND THE MOST ON JEWELRY

The survey found that Liverpool men spend an average of £330.20 ($447) on a jewelry gift
Couple at jewelry store
Credit: Syda Productions

Liverpool men like their bling: According to a survey of 28,000 customers of online jewelry marketplace Jewelstreet, reported by Jewellery Focus, men from Liverpool spend more on jewelry gifts than men in any other part of the UK.

 

The survey found that Liverpool men spend an average of £330.20 ($447) on a jewelry gift.

 

In second place are men from London, with an average spend of £304.35 ($412). Men from Blackburn round up the top three with £300 ($406) spent on jewelry gifts.

 

Kerrie Waters of JewelStreet added that “85.5% of women now love their partner’s choice of gift. Men are getting it right”.

 

The survey also revealed the following:

 

37.5% of men would buy their partner a necklace as a Christmas gift.

 

39.1% of women would prefer a ring as a Christmas gift.

 

35% of men would choose silver as a Christmas gift.

 

37.6% of women would prefer diamonds as a Christmas gift.

 

17.5% of men would spend less than £60 on jewelry as a Christmas gift.

 

43.4% of women would expect their partner to spend less than £60 ($81) on a Christmas gift.

 

87.5% of men rated buying jewellery for their partner as a positive experience.

 

85.5% of women loved their partner’s choice of jewelry gift.

 

39.1% of women would return/swap a piece of jewelry not to their taste.

 

London fit for Luxury Watches

 

Research conducted by estate agency Savills last year revealed that London’s growing tourist numbers and “affluent profile” could make it the “primary target” for luxury watch retailers to open their own mono-brand stores.

 

According to the research, which examined the presence of 45 luxury watch brands with their own stores in 11 gateway cities, London’s growth potential exceeds other global markets. Currently, Singapore is the top global market with 37 brands present. Paris is in second place with 33 brands, followed by Hong Kong with 30. While London and New York ranked the joined lowest with 22 luxury watch mono-brand stores each, some 11 brands have opened their first mono-brand stores in the city since 2010.

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