Jewelers of America (JA) has announced the launch of a consumer marketing campaign to herald spinel’s joining with peridot as an official August birthstone, IDEX Online reports.
JA has called on its members and the entire jewelry industry to update their birthstone lists to reflect the addition of spinel.
“As an industry, we have a great opportunity to capture consumer excitement, wonder and enthusiasm for jewelry,” said JA president & CEO David J. Bonaparte. “It is our hope that everyone will join together in announcing spinel as a new birthstone for August, and the industry will have one united voice and message about birthstones.”
