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De Beers has committed to do much more for the promotion of women in the company
Forevermark Holiday Campaign
Credit: Forevermark

De Beers Group has announced a three-year partnership with UN Women “to accelerate the advancement of women across its organisation, in its diamond producing countries and in its marketing”, according to a press release.


De Beers added that it will invest US$3 million “to advance the prospects of women and girls by addressing key priority areas” in its diamond producing countries of Botswana, Canada, Namibia and South Africa.


As part of De Beers’ new initiative, the miner said it was committed “to accelerate the advancement of women across its organisation by more than doubling the rate of women appointed into senior leadership roles, achieving parity in the appointment of women and men into senior leadership by 2020”. In addition, both Forevermark and De Beers Diamond Jewellers will run new campaigns, due to run later this year and next year, “that are inspired by equality and the evolving role of women in society”.

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