The Guinness World Records has recognized a set of tyres featuring diamonds and gold and decorated by Italian artisan jewelers as the World’s Most Expensive Set of Car Tyres, according to a press release from Zenises DMCC.
Dubai based Z Tyre engaged an exclusive jeweler to develop a very special set of Z1 tyres in order to ‘celebrate and recognize the true worth of its range of high performance tyres’. A set of four tyres recently sold for US$600,000, continues the press release.
“We’ve always treasured the outstanding skills and dedication involved in developing our Z Tyre range so we thought what better way to celebrate this achievement than with a record-breaking special set of tyres especially commissioned for a unique buyer. We are thankful to the Government of Dubai and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai to have fostered such an environment of creativity in Dubai. This environment has allowed us to dream big and develop such world record breaking ideas. In keeping with the spirit of the Holy Month of Ramadan Z Tyres will donate all profits from the $600,000 sale to the Zenises Foundation which focusses on improving access to education across the world,” enthuses Zenises CEO Harjeev Kandhari.
