Amazon became the third biggest watch and jewelry retailer in the US in 2020, selling more items in these categories than Costco and Tiffany, according to National Jeweler magazine’s “The $100m Supersellers league table” and as reported by IDEX Online.
Amazon‘s sales jumped almost 40% to total $2.24 billion in 2020, a boost driven by online sales during the Covid crisis. Signet remained the biggest seller of watches and jewelry in 2020, although its sales dropped 13% year-on-year to $4.84 billion. Walmart came second with a marginal fall in sales totaling $2.86 billion.
Amazon jumped from fifth to third place, Costco remained in fourth position, Richemont was fifth, and Tiffany & Co moved down the table from third place to sixth as its sales fell from $1.66 billion to $1.22 billion. Macy’s remained in seventh place.
