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2020: Amazon Sold More Watches and Jewelry than Costco and Tiffany

Amazon‘s sales jumped almost 40% to total $2.24 billion in 2020
Amazon
Credit: Yeamake / shutterstock.com

Amazon became the third biggest watch and jewelry retailer in the US in 2020, selling more items in these categories than Costco and Tiffany, according to National Jeweler magazine’s “The $100m Supersellers league table” and as reported by IDEX Online.

 

amazon online shopping jewelry
Credit: Worawee Meepian / shutterstock.com

 

Amazon‘s sales jumped almost 40% to total $2.24 billion in 2020, a boost driven by online sales during the Covid crisis. Signet remained the biggest seller of watches and jewelry in 2020, although its sales dropped 13% year-on-year to $4.84 billion. Walmart came second with a marginal fall in sales totaling $2.86 billion.

 

tiffany flagship jewelry store in Shanghai
Credit: Tiffany & Co.

 

Amazon jumped from fifth to third place, Costco remained in fourth position, Richemont was fifth, and Tiffany & Co moved down the table from third place to sixth as its sales fell from $1.66 billion to $1.22 billion. Macy’s remained in seventh place.



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