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2020: Amazon Sold More Watches and Jewelry than Costco and Tiffany

Amazon‘s sales jumped almost 40% to total $2.24 billion in 2020
Credit: Yeamake /

Amazon became the third biggest watch and jewelry retailer in the US in 2020, selling more items in these categories than Costco and Tiffany, according to National Jeweler magazine’s “The $100m Supersellers league table” and as reported by IDEX Online.


amazon online shopping jewelry
Credit: Worawee Meepian /


Amazon‘s sales jumped almost 40% to total $2.24 billion in 2020, a boost driven by online sales during the Covid crisis. Signet remained the biggest seller of watches and jewelry in 2020, although its sales dropped 13% year-on-year to $4.84 billion. Walmart came second with a marginal fall in sales totaling $2.86 billion.


tiffany flagship jewelry store in Shanghai
Credit: Tiffany & Co.


Amazon jumped from fifth to third place, Costco remained in fourth position, Richemont was fifth, and Tiffany & Co moved down the table from third place to sixth as its sales fell from $1.66 billion to $1.22 billion. Macy’s remained in seventh place.

Tags: Diamonds News, Jewelry News, Diamond Industry News, Diamond Jewelry News, LVMH News, Watches News

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