Jewelry brand Cartier was the 2015 leader when it comes to Sina Weibo, one of China’s largest social media platforms with 222 million monthly active users, according to rankings of luxury watch and jewelry brands provided by Luxury Society and Digital Luxury Group. Cartier has over 1.3 million followers, however, the level of engagement of the company is relatively low. In fact, Chopard, which was ranked 9th in the Luxury Society list when it comes to followers on the social media platform, had the greatest level of interactions from followers of any of the other brands.
Diamond jewelry Tiffany was ranked second on the list in terms of fans with over half a million followers, followed by Bulgari and Piaget.
Sina Weibo, more commonly known just as Weibo, is a micro-blogging platform, and Luxury Society describes it as the Chinese equivalent to Twitter or Facebook.
