The transformed De Beers Salon on Rue de la Paix

DE BEERS UNVEILS NEW HIGH JEWELRY COLLECTION DURING PARIS COUTURE WEEK

De Beers has unveiled their new High Jewellery collection during the 2016 Paris Couture week, according to a press release from the company. The ‘London by De Beers’ collection captures five London landmarks in diamond form – the Albert Bridge, Battersea Light, Elizabeth Tower, London Eye and the Thames Path.

“We are proud to call London our home and to introduce our first collection designed as a tribute to our brand’s founding city. These unique pieces have been created to encapsulate the magical light that dances on these iconic landmarks and reflects on the majestic Thames, bringing to life the unique spirit of London. The 5 sets showcase exceptional, fluid craftsmanship to reflect the water and the light through the beautiful combination of diamond cuts and skillful jewelry techniques,” says De Beers Diamonds Jewellers CEO Francois Delage.

Other articles on the category

The branch news