FOREVERMARK LAUNCHES NEW ENGAGEMENT RING CAMPAIGN WITH A TWIST
Forevermark’s debut bridal collection, the Forevermark Engagement & Commitment Collection, has launched with a new marketing campaign called “I Take You, Until Forever”, which explores “honest vows that a couple make to one another and a more modern view of love and relationships”, according to the jeweller.
The “I Take You, Until Forever” two-minute film depicts six couples, three of which are couples in real life. The film, shot in Los Angeles by director Geej Ower, shows “marriage for what it really is”, according to the director, including: “the ups and downs, the jokes, the arguments, the surprises, the small moments that go unnoticed”. Forevermark U.S. President Charles Stanley explained: “Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that “MY” diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership […]”.
This is the first collection fully produced by the diamond brand, and features 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection.