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FTC TO JEWELLERS: DISTINGUISH BETWEEN NATURAL DIAMONDS AND SYNTHETICS

The DPA said that it welcomes the FTC insistence on distinguishing between the stones
Synthetic Diamonds
Credit: Sergei Lazon

The US Federal Trade Commission (FTC) has sent warning letters to eight US companies, insisting that they distinguish in their advertisements between natural diamonds and lab-grown diamonds, Mining Weekly reports.

 

Synthetic diamonds
Credit: Hayahalom

 

The FTC sent the letters after finding cases where the eight companies advertised diamond jewellery “without clearly and conspicuously disclosing that the diamonds are laboratory-created,” according to the letter. The FTC also asked the companies to review the use of “eco-friendly” or similar terms to describe diamonds made in a laboratory, writing: “It is highly unlikely that they can substantiate all reasonable interpretations of these claims”.

 

alrosa rough diamonds russia
Credit: Alrosa

 

The Diamond Producers Association (DPA) said that it welcomes the FTC insistence on distinguishing between the stones. DPA’s CEO Jean-Marc Lieberherr said: “The DPA has for several months expressed serious concerns about misleading marketing communication and unsubstantiated eco claims coming from many laboratory grown diamond marketers”.



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