The fine jewelry department at JCPenney has announced that beginning October 30, the retailer will launch “an innovative selection of smartwatches in 245 stores and JCPenney.com from top brands […] just in time for the holiday season”. Prices for the new collection of wearables range from $155 to $349.99.
JCPenney has also unveiled a “reinvigorated Modern Bride concept” with a new “glittering selection and innovation”, offering customers five new jewelry collections with “dazzling diamonds available in popular ring styles and settings”.
Pam Mortensen, senior vice president of fine and fashion jewelry and watches at JCPenney, said: “Fine jewelry is an extremely personal purchase, boasting some of the most loyal customers in our store. By bringing the latest trends in smartwatch technology into our assortment, we have the chance to attract new customers and introduce them to other areas inside JCPenney […]”.
