American consumer spending on jewelry during this holiday season increased by 4% compared to the same period last year, according to Mastercard SpendingPulse survey. This marks a contrast to a 2% year-over-year decline in jewelry sales during the 2023 holiday season, as reported by IDEX Online.
Total spending across all categories rose by 3.8% between November 1 and December 24, based on preliminary data. These figures include online and in-store purchases across all payment methods, excluding vehicle sales. This reflects an improvement compared to last year, when total sales grew by 3.1%.
The study also revealed that 10% of all holiday spending occurred during the final five days of the season. The sharpest increase in spending was in the restaurant sector, which saw a 6.3% rise. The weakest performance was in in-store apparel, which recorded a 0.2% decline in sales.
