Israel-based diamond tech company Sarine Technologies has launched the Diamond Journey Traceability website – a “consumer facing website [that] will focus on the diamond journey from mine to retailer, while highlighting its sustainable impact,” according to a press release.
According to Sarine, the new website – “designed to display the sustainable impact each traceable diamond has on its way from its source at the mine until it reaches the consumer” – is an educational resource as well as a sales tool “that will help in strengthening the consumer’s trust and confidence in natural diamonds”.
David Block, CEO of Sarine Technologies, commented: “It was just over four years ago that we planted the seeds of technology-driven traceability and spearheaded the revolution of being able to track diamonds based on verifiable and independent data rather than declarations. Our innovative ‘Diamond Journey’ digital reports and interactive sales tools enable the retailer to bring to life the incredible journey of the diamonds as they are transformed from rough diamonds to exquisite polished gems […].”
