After spending an estimated $500 million on revamping it, Tiffany & Co reopened its flagship store on Fifth Avenue, New York on April 26, and christened “The Landmark,” according to IDEX Online.
The opening featured a lineup of A-listers, such as Florence Pugh, Gal Gadot, Anya Taylor-Joy, Zoë Kravitz, Michael B. Jordan, Dwyane Wade, Gabrielle Union, Brooklyn and Nicola Peltz-Beckham, and Dylan Sprouse and Barbara Palvin, who gathered to honor the iconic location.
Bernard Arnault, CEO of LVMH, told the Wall Street Journal in an interview about the decision to revamp the 10-story structure: “We got lost in the building. Here is a guy getting lost in his own shop. I said we have some work to do on this.”
