Zales has broken with tradition to create a new diamond cut with 185 facets, a deviation from the 58-facets of a traditional brilliant cut (including the culet), according to IDEX Online.
Zales’ new Celebration Infinite diamonds feature 15 bridal rings and three solitaires with oval, round, pear and cushion shaped 185-facet diamonds, priced from $3,339 to $13,339. Dubbed the Celebration Infinite diamonds, Zales claims that the new cut creates a “breathtaking sparkle”.
According to the large US jeweler, the Celebration Infinite diamonds “create more points of reflection and are rated excellent for brilliance, fire and scintillation.”