Millennials want "green" diamonds

CANADIAN COMPANY CROSSWORKS MANUFACTURING TO BECOME CARBON NUETRAL

Vancouver-based Crossworks Manufacturing Ltd, the largest manufacturer of branded Canadian diamonds in the world, is set to become a carbon neutral company, within the framework of CIBJO’s Jewellery Industry Greenhouse Gas Measurement Initiative, IDEX Online reports.

 

According to Crossworks’ Group Executive, Marketing & External Relations , Dylan Dix: “Our own consumer research has confirmed the millennial consumers are particularly concerned about climate change, and, as a progressive forward-looking company, we felt it was absolutely right for us to make every effort to do what we can to negate our environmental impact”.

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