For the first time, De Beers will disclose the specific country of origin for diamonds over one carat, tracing them to Botswana, Namibia, South Africa, or Canada. This shift is a response to consumer demand for ethical transparency and insight into each diamond’s journey, so reported by IDEX Online.
Previously, De Beers’ rough diamonds were sold in aggregated lots without detailing the mining location. The company plans to implement this new origin-tracking process on all diamonds over 1.25 carats currently on its Tracr traceability platform, with expansion to diamonds over 1.0 carat starting January 2025, according to the report. Using advanced algorithms and AI-driven matching, De Beers can now digitally separate and identify diamonds by their country of origin.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” said Al Cook, CEO of De Beers Group. “We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
