skip to main content
Moti Israeli Diamonds
the israel diamond industry logo

A Sign of Times to Come? Hermès Boutique in China Breaks Sales Record

Hermès Guangzhou flagship store made $2.7 million the day after it reopened
hermes luxury china diamonds
Credit: TonyV3112 / shutterstock.com

Hermès Guangzhou flagship store made $2.7 million the day after it reopened  – believed to be the highest grossing day for a single boutique in China – and raising hopes in the industry for luxury shopping in a post-pandemic world.

 

An exceptional, matte white Himalaya Niloticus Crocodile diamond birkin 30 with 18K white gold & diamond hardware
Credit: Christie’s

 

The Hermès Guangzhou boutique, once occupied by Prada, measures 5,500 square feet. According to reports, it was “invaded” by affluent shoppers from the Guangdong province – China’s most affluent region. Hermès reportedly shipped rare bags, including a diamond-studded Himalayan Birkin, for the reopening.  

 

cartier luxury jewelry store
Credit: Iris Hortman

 

In a statement, Hermès said: “This reopening affirms the house’s commitment to Southern China and marks a new chapter for the Parisian house in Guangzhou, where it has been present since 2004”.



Tags: Diamonds News, Jewelry News, Diamond Jewelry News

More News