De Beers’ diamond jewelry brand Forevermark has issued the Trend Report 2017 for its Autumn-Winter trend collections, focused mainly on what the brand calls “Geo-Deco” and “Declaration”.
Nature and Communication
Geo-Deco focuses on geometrical elements inspired by nature, in an attempt to bring “balance, proportion and symmetry to create a harmonious whole”, according to ”, according to Diamond World. The Geo-Deco trend features “shimmering lines of flowing diamonds, like sunrays, from a Forevermark solitaire diamond”, in cuffs and stud earrings. Geo-Deco necklaces feature “strands of lush round brilliant Forevermark diamonds, suspended between spiral-shaped diamond clusters”.
The Declaration trend “signifies the power of communication through jewellery” using “an age-old lexicon of symbols and motifs”. Declaration, according to the jeweler, features “innovative designs that express individuality: Forevermark diamond shapes – princess, marquise and pear, in a stunning line of diamond bracelets and rings”.
The Trend Report 2017, developed at the Forevermark Design and Innovation Centre in Milan, was influenced by international art and fashion, red carpet looks and evolving consumer behaviours.
Federica Imperiali, Forevermark’s Trend Expert and Head of New Product Development, said: “Forevermark diamonds bear a unique inscription that adds a layer of poignancy to these trends. When it comes to saying the things that matter, nothing communicates self-expression more eloquently than a beautiful piece of Forevermark diamond jewellery. We are on the constant look out for inspiration – from nature to even social media for that matter, helping us create our big wall of ideas and further conceptualising them into designs”.
In July, Forevermark CEO Stephen Lussier said that India will become the second largest market after China for the De Beers brand. The US is expected to move down to third place. China currently accounts for 50% of sales, with the US and India accounting for 15% each. This year, however, India’s share of the Forevermark global market is set to climb to between 20% and 25%.
