Zales diamond jewelry store Signet

State of the Majors Report: Signet Remains the Biggest Superseller in the US

According to National Jeweler magazine’s annual State of the Majors report on $100 million supersellers, Signet has remained the top-grossing jeweler in the US in 2022. The report assessed a total of 36 retailers in North America with sales of $100 million or more, which is a decrease of two from the previous year. The rankings were based on the most recent available figures.


In 2022, Signet’s total sales of watches and jewelry, both in its 2,854 physical stores and online, amounted to $7.29 billion. This figure is more than double the revenue generated by Walmart, which takes the second spot with $3.38 billion in sales.


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Swiss luxury conglomerate Richemont experienced a significant jump in the rankings, climbing from sixth place last year to third. Its sales increased by over 20% to reach $3.37 billion.


Despite generating higher revenues, Amazon, Costco, and Macy’s have all slipped down in the rankings, now occupying the fourth, sixth, and seventh positions, respectively.




Pandora, previously in seventh place, has dropped to ninth. LVMH, Nonatum, and Bucherer have all moved up in the rankings.


State of the Majors provides a ranking of North America’s largest sellers of fine jewelry and watches, based on sales for fiscal year 2022. This list originally appeared in the 2023 print edition of “The State of the Majors“:


  1. Signet Jewelers Ltd. – with sales of $7.29B in 2022
  2. Walmart Inc. – $3.38B
  3. Compagnie Financière Richemont – $3.37B
  4. Inc. – $3 B
  5. LVMH Moët Hennessy Louis Vuitton – $2.83B
  6. Costco Wholesale Corp. – $2.08B
  7. Macy’s Inc. – $1.70B
  8. Nonatum Capital Partners – $918M
  9. Pandora – $806M
  10. Bucherer Group – $791M


According to the the same report, the top 50 specialty jewelers in the US in 2022 were led, again, by Signet: 


  1. Signet Jewelers Ltd. – with 2854 stores in 2022
  2. Pandora – 375  stores in 2022
  3. Kering Americas – 278  stores in 2022
  4. LVMH Moët Hennessy Louis Vuitton – 274  stores in 2022
  5. Swarovski AG – 240  stores in 2022
  6. Swatch Group Ltd. – 193  stores in 2022
  7. Helzberg Diamond Shops Inc. – 170  stores in 2022
  8. Fred Meyer Jewelers – 129  stores in 2022
  9. James Avery Craftsman Inc. – 115 stores in 2022
  10. Sherwood Management Co. 107 stores in 2022

Check out the 2023 print edition of “The State of the Majors


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