De Beers’s lab-grown diamond (LGD) brand Lightbox has opened a “short-term Lightbox concept store” in New York City, according to IDEX Online. Occupying a space of 250 square feet in Williamsburg, Brooklyn, the store is one of 20 retailers at House of Showfields, and will remain on this spot until November.
The concept store features a selection of stud earrings from 0.25-carat to 4-carat total weight solitaire pairs, “priced from $250 to $3,700,” according to the report. Currently, Lightbox is sold at 165 outlets across the US and Canada.
Antoine Borde, CEO of Lightbox, commented: “Engaging with consumers one-on-one is a great way for a digitally native brand like ours to build and deepen connections. With its future-forward approach and unique retail platform, Showfields gives us the ability to meet and engage with customers and share the Lightbox story in a more meaningful way.”
Last October, Lightbox announced its plans to open permanent physical stores in 2024, in addition to its e-commerce offering.
