The Natural Diamond Council (NDC) has announced a collaboration with Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery, “three of the leading jewelers in the United Arab Emirates” in order to advocate the “Natural Diamond Dream”, according to a press release quoted by Art of Jewellery,
According to the NDC, this strategic partnership will create collaborative campaigns that “will familiarize consumers in The United Arab Emirates with the incredible world of everything natural diamonds, underlined by their preciousness, rarity, and uniqueness.”
David Kellie, CEO of Natural Diamond Council, said: “With this collaboration we are excited to introduce a younger audience to the many emotional connections created by diamond jewellery and continue to build trust among a digital first consumer […].”
