US luxury jewelry shoppers

US Sales of Fine Jewellery and Watches Continue to Rise in December

Good news for jewellery traders and watchmakers: According to IDEX Online, sales of fine jewellery and fine watches rose 4.7% year-on-year in December 2019 – the sixth successive month of positive sales.

 

engagement rings jewelry store.
Credit: Serhii Bobyk / shutterstock.com

 

According to the report, December was “one of the strongest months of the year, with only September showing better performance” for fine jewellery and watch sales. In November, sales of fine jewellery and fine watches rose 3% year-on-year.

 

Engagement diamond ring
Credit: Moti Israeli Diamonds

 

As for a near-future outlook, IDEX Online claims that “worldwide sales of jewellery and watches could be affected by the continuing spread of the coronavirus”. In an earlier report, IDEX Online indicated that consumers “put jewellery front and center” in 2019; this, according to a Mastercard SpendingPulse report which shows that jewellery sales have increased 1.8% over the holiday shopping period.

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