Christian Dior

The Legacy Of Fashion Icon Christian Dior Lives On

Today the Christian Dior company has been folded into the multi-faceted luxury goods corporation known as LVMH Moet Hennessy – Louis Vuitton, and unlike that other French fashion house, its name was not preserved in the firm’s moniker. Despite this, the Dior group within the company owns 42% of its shares and controls 59% of its voting rights, a true measure of its power.

Christian Dior SA is named after the designer who founded the firm. Its offerings include ready-to-wear clothing, watches and other accessories, and franrances and makeup, marketing its products mainly to women, but also men and children.

The legacy of the ironically firm rests on a history of misfortune. Christian Dior spent his days as a rich socialite until his family went bankrupt, forcing him to work as a freelance designer, starting in 1941. Within five years, once World War Two was over, he opened up his own “House of Dior”. Four years later, the firm went global, opening up a boutique in New York City. Just after he was feted with a Time Magazine cover story in 1957, Dior the designer died of a heart attack. Yves Saint Laurent took over as the firm’s Creative Director.

There are now over two hundred Dior locations around the world in every continent except for Antarctica.

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