The jewelry manufacturer and retailer Damiani was founded in the village of Valenza, Italy nearly a century ago, and in short order its Art Deco-influenced pieces came into favor with the noble families of the region. The firm has led both in jewelry design, for which it won over a dozen awards, and business practices – it is among the first jewelry companies to provide certificates of authenticity to accompany its products.
Hollywood actor Brad Pitt had Damiani design wedding bands for himself and his then-partner Jennifer Aniston, based on his designs, but later grew upset with the firm when it began to market a line of rings based on the design and using his name to promote it. Pitt sued the firm, but then settled with them, after reaching an agreement which saw Pitt design a new line of his and hers rigs with ten and twenty polished diamonds in each, respectively.
Founder Enrico Grassi Damiani passed on the reigns of the firm to his son, Guido Grassi Damiani, who still serves as chief executive officer of the company.
