The IDEX diamond trading network has launched a new feature that enables members of its service to “search, buy and sell Lab Grown diamonds online for the first time,” according to IDEX Online.
The new feature has been introduced as part of IDEX’s Guaranteed Diamond TransactionsTM, the fully automated online diamond trading service. According to the report, “all Lab Grown diamond listings are uploaded in separate inventory files to assure no confusion with natural diamonds.”
Tamar Katzav, COO of IDEX, said: “We believe that with the right marketing and transparent business practices, Lab Grown diamonds are part of the diamond trade and here to stay […] Many IDEX members have been waiting for us to launch this added feature, and in less than 24 hours from the time of launch we already had more than 20,000 diamonds posted for sale online, and growing rapidly as more and more members sign up to the new service.”
