India: CaratLane Launches Licensed Harry Potter Collection

Chennai-based Jeweler CaratLane has launched a licensed jewelry collection of Harry Potter pieces in a deal with Warner Bros.

 

The Harry Potter x CaratLane 14-karat gold collection has “61 rings, bracelets, earrings, necklaces and watch charms,” according to IDEX Online. Priced from $65 to $400, some pieces are set with diamonds, gemstones, pearls, enamel, and  glow-in-the-dark radium.

 

Jennifer Pandya, VP Marketing of CaratLane, said: “By launching the Harry Potter x CaratLane collection, we are also trying to target a new audience; teens, tweens and those in their early 20s.”

 

diamond inspecting gems India
Credit: David Talukdar / shutterstock.com

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