The Natural Diamond Council (NDC) has embarked on a collaborative journey with two prominent names in the Chinese jewelry industry: Darry Ring, a globally renowned engagement ring brand, and Liu Gui Fu Jewelry, a well-established Chinese jewelry brand. Together, they are set to create a diverse range of digital content and engage in both online and offline communication initiatives, according to a report in Rough & Polished.
The collaboration will seek to amplify the central message of the jewelry industry’s sustainable growth and champion the ‘Natural Diamond Dream.’
Darry Ring’s representative said that the company “aims to use this partnership as a means to convey the values of sustainable development for natural diamonds and the belief in true love to a broader audience.”
Wang Ling, President of Liu Gui Fu Group, added: “We look forward to collaborating with the NDC to jointly promote natural diamonds… We aim to convey the infinite charm of Eastern culture to the world and bring prosperity to China’s jewelry industry.”
