Jewelry and watch sales in the U.S. grew by 4.9% in August, with a 4.8% increase in jewelry sales and a 5.8% increase in watch sales, according to the U.S. Department of Commerce, as reported by IDEX Online.
This growth continues the recent upward trend, matching rates seen in July (4.9%) and June (5%), marking the 11th consecutive month of growth in jewelry and watch sales since October 2023.
The Department of Commerce also updated previous months’ sales data, with most revisions being positive. Notable adjustments include November 2023 (revised from 3.3% to 4.8%), December 2023 (from 6% to 8%), and January 2024 (from 1% to 2.6%).
This recovery has been largely driven by major retailers like Amazon, Costco, and Walmart, which together account for two-thirds of jewelry and watch sales in the U.S.
Additionally, Swiss watch exports to the U.S. saw an annual increase of 7.6% in August.
