The Antwerp Diamond Trade Fair, the joint flagship show of the Antwerp Diamond Bourse, the Antwerp Diamond Club, the Antwerp Diamond Kring Antwerp’s Diamond Bourses and powered by the Antwerp World Diamond Centre (AWDC), will be held January 29-31, 2017 under the new name of BrilliAnt.
The show, which was established in 2010, will also feature a new look with booths allowing exhibitors to express their identity fully, according to a press release from the AWDC. Other changes include the launch of a new business model for better performance and a wider international reach and the organization of a virtual fair, open 12 months a year, enabling exhibitors to promote their brand through e-showcases online.
“These important measures and changes serve to encapsulate the beautiful, sparkling and dazzling nature of diamonds and Antwerp as the World Diamond Centre, a center of excellence and expertise,” explains the press release.
