Jewelry retailer Pandora has had a very good year: According to IDEX Online, Pandroa’s revenue in 2017 increased by 12% to DKK 22,781 million ($3.8 billion). For 2018, Pandora expects to increase revenue by 7%-10% in local (DKK) currency, and add 200 concept stores around the world.
Revenue from Europe, the Middle East and Africa increased 13%, revenue from the Americas increased by 4% (15% in the US), and revenue from Asia Pacific increased 25%. According to the report, revenue from charms increased 8% and revenue from bracelets increased 8%. However, Pandora warned that revenue growth in Q1 2018 will be “slightly below the guided range of 7-10%” due to “the dependency on newness in the product assortment”.
Anders Colding Friis, CEO of Pandora, said: “2017 was a challenging and eventful year for Pandora. We increased revenue by 15% in local currency, driven by a strong performance from Pandora owned retail, and double-digit growth in local currency across all product categories”.
