Shmuel Schnitzer, the newly elected Chairman of the Israel Diamond Institute Group of Companies (IDI), praised the appointment of Stephen Lussier as Chairman of the Diamond Producers Association (DPA). Lussier is Executive Vice President of Marketing of the De Beers Group and Chief Executive of the De Beers Forevermark brand.
Shmuel Schnitzer said, “Stephen Lussier is a true diamond professional, with many years of experience in marketing and promoting the global diamond industry. This will certainly serve him well in the challenges ahead, most notably to create generic marketing initiatives to build awareness among various segments of the market.”
Schnitzer said that the work of the DPA in maintaining and enhancing consumer demand and confidence in diamonds is crucial to the continued success of the industry. He added that generic marketing of diamonds is of critical importance in reinforcing the appeal of diamonds, especially to the younger generations of consumers.
Schnitzer said that IDI and the Israeli Diamond Industry would support the DPA in its efforts to promote diamonds, to the benefit of all sectors of the industry worldwide.
