Russian mining giant Alrosa has announced that its contest “She said “YES!” for the most creative idea of a marriage proposal is ongoing, with applications open until February 14, 2018. The winner will receive a diamond ring “as a reward to translate the idea into reality”.
The competition, which started in December, has received 40 ideas so far. The winner’s ring was manufactured by Smolensk Diamonds, and the diamond in the ring has Princess fancy shape, I color and SI1 quality.
According to the company, “The competition is a part of ALROSA’s generic marketing campaign aimed at educating consumers and creating a culture and traditions of diamond jewelry consumption”.
