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Beyoncé And Jay-Z Are Tiffany’s New Faces

The most powerful power-couple in showbiz has been recruited by Tiffany
Jay z and Beyonce diamond jewelry tiffanys
Credit: Sky Cinema / shutterstock.com

The most powerful power-couple in showbiz – Beyoncé And Jay-Z has been recruited by Tiffany & Co. as the jeweller’s new faces, alongside The Queen’s Gambit actress Anya Taylor-Joy and Olympic skier and model Eileen Gu.

 

tiffany not your mothers
Credit: Instagram/tiffanyandco

 

Since LVMH acquired Tiffany in January 2021, it has stated its intentions to rebrand the 200-year-old jewellery chain. Recently, Tiffany launched a new ad campaign in New York and Los Angeles showing young women with the headline “Not your mother’s Tiffany”.

 

tiffany jewelry store tokyo
Credit: Iris Hortman

 

The campaign follows the appointment of 29-year-old Alexandre Arnault – son of LVMH CEO Bernard Arnault – as Tiffany’s executive vice-president. The young Arnault has pledged to “focus on advertising campaigns and luring young customers.”



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