The most powerful power-couple in showbiz – Beyoncé And Jay-Z – has been recruited by Tiffany & Co. as the jeweller’s new faces, alongside The Queen’s Gambit actress Anya Taylor-Joy and Olympic skier and model Eileen Gu.
Since LVMH acquired Tiffany in January 2021, it has stated its intentions to rebrand the 200-year-old jewellery chain. Recently, Tiffany launched a new ad campaign in New York and Los Angeles showing young women with the headline “Not your mother’s Tiffany”.
The campaign follows the appointment of 29-year-old Alexandre Arnault – son of LVMH CEO Bernard Arnault – as Tiffany’s executive vice-president. The young Arnault has pledged to “focus on advertising campaigns and luring young customers.”
