Swiss jewelry and watchmaker Chopard has announced that by July 2018, it will use 100% Ethical Gold in its jewelry and watch pieces. Chopard made the announcement during a press conference at the Baselworld Fair.
According to a press release, Chopard defines “Ethical Gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards. Speaking at the press conference, Karl Friedrich Scheufele, Co-President of Chopard, said that Chopard’s vision is to increase, “as much as it possibly can, the proportion of artisanal gold the Maison buys as it becomes more available on the market”. Today, Chopard is the largest buyer of Fairmined certified gold.
Chopard also announced that the next phase of Chopard’s sustainability programme is to align itself with the UN Global Goals, including contribution to decent work, reduced inequality and responsible resource consumption.
