New numbers released by The Wedding Report and quoted by IDEX Online show that the average amount spent by US couples on their wedding was down just $1 to $25,960 from $25,961 in Q1 2017. The amount spent on an engagement ring dropped 0.2% to $3,339 from $3,406.
The amount spent on wedding rings/bands for men and women were down 0.2% and 0.4%, respectively, to $485 and $782.
Earlier this month, it was revealed that the Diamond Producers Association (DPA) is gearing up to launch a new, $5 million advertising campaign this October tailored to the Indian market, and focusing on the “Real is Rare” concept for diamond engagement rings.
Speaking at a prelude event for the Indian International Jewelry Show in Mumbai, DPA CEO Jean-Marc Lieberherr said that many couples in india work very hard to go beyond being “a couple only on paper” and develop a strong and affectionate relationship, seeking to celebrate this achievement. “The Indian campaign will focus on acknowledging this achievement,” he said.
