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Crypto Rush: Rolex NFT Priced at Four Times a Real Watch

A Chicago artist has created 3D animation NFTs of pricey Rolex watches
nft watch diamond rolex
Credit: Jesus Calderon

A Chicago-based artist named Jesus Calderon is offering 3D animation NFTs of Rolex watches for prices that would put real Rolex watches to shame, IDEX Online reports.


virtual crypto coins diamonds
Credit: Iurii Motov /


Calderon has created 1,000 “spoof” versions of famous watches which he sells online for the cryptocurrency Ethereum (ETH) – and a lot of it. For instance, a “Rodex Daitona #0010” – Calderon’s version of the iconic Rolex Datyona – is listed at 20 ETH (equivalent to just over $76,5000). A Rodex Bitmariner (Rolex Submariner) is listed for the same price. The cheapest “Rodex” on offer costs around $18,000.


Rolex Cosmograph Daytona sothebys
Credit: Sotheby’s


According to an interview he gave the Hodinkee watch website, his collection is “algorithmically generated, aesthetically curated, luxury timepieces”. Calderon said: “I thought people would love having awesome 3-D watches as a collectible, especially if they’re representative of their real-life counterparts.”

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