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De Beers’ Lightbox Expands to Larger LGDs at “Sustainable Pricing”

The new collection will adhere to the company’s $800 a carat pricing
Lightbox Jewelry lab diamonds
Credit: Lightbox Jewelry

De Beers’ lab-grown diamond jewellery brand Lightbox has announced that it is expanding its collection to include pink, blue and white lab-grown diamonds in sizes up to and including 2-carats, Diamond World reports.

 

LGD seed lab diamonds
Credit: Lightbox Jewelry

 

The collection will adhere to the company’s $800 a carat pricing, with a 2-carat round brilliant LGD pendant retailing for “$1,600 plus the cost of the setting.” In addition, Lightbox announced the launching of “Finest” – “a new category of superior quality Lightbox lab-grown diamonds, priced well-below what is currently offered in the market.”

 

Richline Lab Diamond JCPenney
Credit: Richline Group

 

According to Lightbox’s CEO, Steve Coe, “‘Finest’ is the company’s latest innovation in lab-grown diamond technology, a proprietary diamond engineering process […] Pricing for ‘Finest’ follows Lightbox’s straightforward and linear model, with a one carat stone priced at $1,500 plus the cost of the setting.” The ‘Finest’ range includes pink, blue and white lab-grown diamonds set in a selection of existing pendant and earring styles in 18-karat gold settings.



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