Golden Concept, a Swedish firm that offers “aftermarket electronic customization services”, has launched a unique product: diamond-encrusted versions of the Apple Watch 7 – each with a $15,000 price tag, according to IDEX Online. A regular Apple Watch 7(sans the bling) costs around $300.
Only seven such watches were customized by the company. Each features a special case carved from a titanium block, and set with 443 diamonds with “exceptional cut, clarity and color” weighing 4 carats in total.
“The Golden Concept Diamond Edition is the world’s first and only Apple Watch case designed with real diamonds,” says the company on its website.