skip to main content
International Diamond Week Israel 2020
the israel diamond industry logo

SURVEY: 45% OF ENGAGEMENT RINGS ARE NOW CUSTOM-DESIGNED

The Knot: Diamonds feature as the center stone in most rings
Engagement diamond ring
Credit: Moti Israeli Diamonds

The Knot 2019 Jewelry & Engagement Study is out, and shows some fascinating trends in engagement ring design and preferences by American consumers. According to IDEX Online, which summarizes the report, 45% of engagement rings include custom-designed elements. 31% have the ring entirely custom-designed, while others take an existing ring and add personal features (51%). In addition, 86% of buyers purchase a new ring.

 

Lea Michele engagement diamond ring
Credit: Instagram/Lea Michele

 

The survey also found that couples prioritize the overall cost and quality of the ring rather than its total size. 40% rely on local jewellery retailers while 30% purchase their ring in national jewellery chains. Diamonds feature as the center stone in most rings, with most popular center stone choice is princess or square cut (14%), oval (14%), cushion (9%) and pear/teardrop (5%).

 

engagement rings jewelry store.
Credit: Serhii Bobyk / shutterstock.com

 

More than half of the couples said that it was important for the stone to be ethically sourced , while 15% said they prefer a lab-grown stone. Nearly 25% said that they look for the engagement ring together.



Tags: Diamonds News, Jewelry News, Diamond Industry News, Diamond Jewelry News

More News