De Beers’ owned Forevermark brand has launched a new diamond jewelry collection ahead of the holidays. The collection, branded as The Forevermark Tribute™ Collection, “celebrates the unique characteristics and achievements of women”.
The new collection features an assortment of layered pendants, stackable rings and drop earrings available in varying sizes starting from 0.10 carats as well as a variety of diamond shapes set in 18k white, yellow and rose gold.
In conjunction with the Forevermark Tribute™ Collection, Forevermark is also launching its marketing campaign for the upcoming holiday season, comprised of a television commercial, print, digital and social creative. According to the company, “the campaign will motivate gift giving not only between couples, but also between generations, sisters, friends, and for self-purchase”.
