De Beers Group has launched its Forevermark diamond brand in Indonesia. According to a press release, Forevermark partnered with Indonesia’s “premier jewelry company”, Central Mega Kencana (CMK), to launch the brand in 12 of its stores in the Jakarta region. More stores are planned “in the near future”.
The official launch event took place on 11 April 2018 at Plaza Senayan in Jakarta. The Indonesia launch means Forevermark will now be available in 26 markets globally, says the diamond miner.
In late March, De Beers announced that its Forevermark brand will enter the German market and “is in advanced-stage discussions with potential partners in France and Italy”. In Germany, Forevermark has partnered with diamond jewelry specialist Heinz Mayer. In France, Forevermark is “in advanced discussions” with Groupe Marcel Robbez Masson and in Italy with World Diamond Group.
