A recent survey conducted by Prosper Insights & Analytics reveals a notable rise in jewelry purchases among younger shoppers this holiday season. According to the report, 30% of individuals aged 18-24 plan to gift jewelry—marking the highest percentage among all age groups, as published by Diamond World.
Jewelry is quickly becoming a favorite category for young consumers, highlighting a shift in holiday gifting trends. While traditional gifts like clothing and toys still hold sway, the growing appeal of jewelry among younger generations showcases their increasing influence on retail spending patterns and holiday markets.
This digitally connected demographic is also transforming how gifts are selected, with social media platforms playing a pivotal role in their decision-making. TikTok and Instagram lead the way, with 28% of shoppers in this age group finding inspiration on TikTok and 27% turning to Instagram for ideas.
The survey forecasts a record-breaking holiday shopping season, with total spending projected to reach between $979.5 billion and $989 billion.
