Jewelry manufacturer Renaissance Global has signed a licensing agreement with Netflix for developing a line of branded jewelry based on some of Netflix’s most popular shows, according to Diamond World.
The Netflix jewelry collection will include “distinct pieces designed around intellectual property from its highly popular shows such as Stranger Things, Squid Game, The Witcher and The Queen’s Gambit.” The pieces will include rings, earrings, bracelets and pendants “for all genders, with a special focus towards the youth.”
The collection will be initially launched online through Netflix’s e-commerce platforms “and websites of large jewelry retailers in North America and Canada”. Later, it will be offered across retail stores in the US and Canada and on the company’s own D2C platforms.
Sumit Shah, Chairman and Global CEO of Renaissance Global Ltd., said in a statement that the new line “will help bring a new type of customer to jewelry stores and web platforms and help the company and jewelry retailers tap into the lucrative millennial customer base to achieve meaningful sales momentum.”
